Formulate Review and Giveaway

I was compensated with free product for this review.  As always, all thoughts and opinions are my own.

Formulate Review + Giveaway

Formulate Review + Giveaway

Formulate Review + Giveaway

Formulate Review + Giveaway

Formulate Review + Giveaway

Formulate Review + Giveaway

Formulate Review + Giveaway

Formulate Review + Giveaway


Hey gal pals! Today I wanted to chat with you about hair care.  Specifically, shampoo and conditioner.  This is an area in which I get easily and frequently overwhelmed.  And over-producted.  I realize that isn’t a word, but follow me for a minute.  I have very thick, wavy/curly hair that is colored.  I’ve got a lot of dry, itchy scalp issues and post-partum breakage.

I’ve been using a purple shampoo to prevent brassiness.  There’s also a scalp treatment shampoo, and another color protecting one.  And a clarifying shampoo.  Plus a normal conditioner, and a deep conditioner.  That’s six bottles in my shower.  And a constantly rotating hair washing system that I get a little overwhelmed with.  Wouldn’t it be so much easier to find one product that combined ALL of my needs into a single bottle?

When my friends at Formulate reached out about trying their new customized shampoo and conditioner set, I could not say yes fast enough.  It’s like they overheard my inner monologue and decided to go about solving my shower clutter problems for me.

How It Works

The Formulate website takes you through a questionnaire where you answer very specific questions about your hair and your preferences.  You’re asked to pick what hair goals you have, what type of scent you prefer and what you want to do with your hair.  I’m very picky about how my hair products smell, so this was huge for me! After all is said and done, what the product smells like is the biggest deal breaker for me.

Your set will arrive at your door in a few days, and you can get washing! It’s also important to note that these are made without parabens, sulfates or preservatives.  And they’re cruelty-free.  If for some reason you don’t like your formula, you can adjust it and they will ship you a new one for free!

My Results

The ability to take all of the bits and and pieces from several products and combine them into one made specifically for my needs is mind blowing.  I’m so excited about decluttering my shower!  And it doesn’t hurt that the bottles are a super chic, minimalist design that come with a pump top option.  I’m so happy with my shampoo and conditioner and how well my hair is responding.  I pull brassy very quickly without a purple shampoo and that hasn’t happened with Formulate.  I can typically see a change in my color immediately.  I’m also experiencing much less breakage and cannot rave enough about the scent I chose – like vacation in a bottle!

 Now that my breakage is minimal, I plan on tweaking my formula for my next order to account for that.  It honestly takes me a lot to rave about shampoos and conditioners, but I give these a 10/10. Below are pictures of my hair after a few washes with Formulate.

Formulate Review + Giveaway

giveaway details

Formulate is generously giving one reader a customized set of Shampoo and Conditioner.  The giveaway is open until March 2nd.  Everyone who enters will receive $5 off their purchase of Formulate.  Simply click the link below to enter!

click to enter here


Let me know if you get your own set of Formulate and what you think!  Thank you for reading and hope you have the best day!




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Leave a Comment


  1. Tammy wrote:

    I struggle a lot with hair breakage ! Between highlighting and my straightener I’ve been looking for a better shampoo/conditioner to use to help ! Thanks for sharing !

    Posted 2.6.19 Reply
    • Lindsay Newton wrote:

      What is great about this is that you can focus on keeping your color and preventing breakage at the same time! And picking a scent you like! (I’m way too focused on that lol.) You have gorgeous hair!

      Posted 2.7.19 Reply
  2. Gemma Etc. wrote:

    I’ve not heard of this brand before but they sound really lovely and I love trying new haircare brands xx

    Gemma • Gemma Etc . ❤️

    Posted 2.9.19 Reply
    • Lindsay Newton wrote:

      It’s been so fun getting to know this brand and using them. They’re is something that really feels like you’re spoiling yourself having it custom made to your needs!

      Posted 2.11.19 Reply